LEGO MiniFig Build Station Signage
Experiential Design - Thomas Reuters Synergy Orlando 2024
An experiential design company approached me with a unique idea to engage convention attendees.
Rather than the same old branded pop-sockets or USB chargers, Thomas Reuters Synergy Orlando was hosting a build-your-own minifig station. Guests could choose from bins of heads, torsos, and accessories to create a custom tiny persona.
Branded signage for this experience included a welcome poster explaining the activity, letter-sized labels for the parts, and circular stickers to accompany the packaging for the completed minifigs. The colors match the Thomas Reuters branding, and I illustrated the hat and sword icons myself.
